![]() ![]() You can also visit Google Play or the Apple App Store and discover that there are now dozens of copycat versions of "2048" as well. ![]() You can read an eloquent, mildly anguished meditation on the sad realities of copycat gaming by the developers who labored for a year to create "Threes" right here. It is also, apparently, a "rip-off," a moderately tweaked version of another puzzle game called "Threes" that was released in January but has had nowhere near the level of viral success of its copycat. "2048" is game-play distraction distilled to its purest level. There aren't even any ads! Just head to the website and start swiping. And unlike "Candy Crush," there is no in-game micro-transaction arm-twisting. Some of its attributes were obvious: "2048" is free to play. The simplest of games, really: a sliding puzzle in which a player matches numbers (all powers of 2) in an effort to swipe his or her way up to a total of 2048.Īfter hearing about it from my son over the weekend and then promptly noticing despairing tweets and Facebook posts by friends and colleagues who had been sucked into its all-conquering maw, I was naturally curious. An insidious productivity-destroying monster is rampaging across the Internet. ![]()
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